about

THE Flatirons CrossFit STORY

Daniel Hancock owner of Flatirons CrossFit

Daniel Hancock - OWNER

Danny was born and raised in Miami, FL by his parents Don and Heidi Hancock. He played sports year round his entire life, Baseball in the Spring, Flag football in the Summer, Tackle Football in the Fall, and Soccer in the Winter. Sports and fitness have always been a huge part of his life, besides sports, he began to go to the gym at 14 years old under the guidance of his dad to learn how to lift with the goal of becoming a professional baseball player. After his college baseball playing days were over he turned to CrossFit to continue to be in a competitive atmosphere with a community of like minded individuals.

Danny began his CrossFit journey in the summer of 2009, that summer of CrossFit changed everything for Danny. The mental challenge of the workouts and the mental strength that was being built that would lead to success in life won Danny’s heart. Danny soon began to train seriously as a CrossFit athlete but with the long term goal of becoming a coach and an owner of an affiliate to make the same impact on people that his first coach had on him. He began his coaching career at CrossFit Kendall in Miami, FL where he spent 5 years leading that community before leaving for Peak360 Fitness where he got the opportunity to be the Head coach and develop new coaches while continuing to grow and learn as a leader himself. He moved out to Colorado in 2020 to pursue his dream of owning his own affiliate, Flatirons CrossFit! Growth is a word that Danny likes to describe his mindset, always learning and making the necessary adjustments to become the best leader and affiliate owner he can be. Danny currently has his CrossFit Level 2 certification, and is studying to take the Level 3 exam. He also has his Bachelor’s degree in Physical Education with a focus in Exercise Science from Florida International University, along with CrossFit Gymnastics, CrossFit Endurance, USA Weightlifting Level 1 Coach, OPEX programming, and NCSF Strength and Conditioning certifications.

OUR coaches

SAMPLE COACH 1

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SAMPLE COACH 2

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SAMPLE COACH 3

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